Brand Identity, Brand Reputation and Brand Image in the B2B Context

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

Original language	English
Title of host publication	The Sage Handbook of Brand Management
Editors	Lia Zarantonello, Daniela Andreini
Place of Publication	London
Publisher	SAGE Publications
Chapter	7
Pages	98-117
Number of pages	20
Edition	1st
ISBN (Electronic)	9781036229436
ISBN (Print)	9781529692952
Publication status	Published - Jan 2026

Access to Document

@inbook{188eaaa53ca144c29394560c378d5dea,

title = "Brand Identity, Brand Reputation and Brand Image in the B2B Context",

author = "Sheena Leek",

year = "2026",

month = jan,

language = "English",

isbn = "9781529692952",

pages = "98--117",

editor = "Lia Zarantonello and Daniela Andreini",

booktitle = "The Sage Handbook of Brand Management",

publisher = "SAGE Publications",

edition = "1st",

}