| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Publication status | Published - 1 Jan 2002 |
Brand building
- Leslie de Chernatony
- , MJ Baker
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Publication status | Published - 1 Jan 2002 |