Birmingham Business School Working Papers Series No 2001-11: A Taxonomy of brand linkages: The Brands-relationship-interaction (BRI) Matrix

C Jevans; M Gabbott; Leslie de Chernatony

Birmingham Business School Working Papers Series No 2001-11: A Taxonomy of brand linkages: The Brands-relationship-interaction (BRI) Matrix

C Jevans, M Gabbott, Leslie de Chernatony

Research output: Working paper/Preprint › Working paper

Original language	English
Publication status	Published - 1 Jan 2001

Cite this

@techreport{c26a9d3d1129467da1a37e891de05de2,

title = "Birmingham Business School Working Papers Series No 2001-11: A Taxonomy of brand linkages: The Brands-relationship-interaction (BRI) Matrix",

author = "C Jevans and M Gabbott and {de Chernatony}, Leslie",

year = "2001",

month = jan,

day = "1",

language = "English",

type = "WorkingPaper",

}