Beyond the "win-win": creating shared value requires ethical frameworks

Gaston de los Reyes, Markus Scholz, Craig Smith

    Research output: Contribution to journalArticlepeer-review

    Abstract

    While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill- equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi- part framework built around CSV and augmented by ethical frameworks.
    Original languageEnglish
    Pages (from-to)142-167
    Number of pages25
    JournalCalifornia Management Review
    Volume59
    Issue number2
    DOIs
    Publication statusPublished - 24 Mar 2017

    Keywords

    • Business and society
    • corporate social responsibility
    • ethics
    • stakeholders
    • creating shared value
    • strategic management

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