Beyond the "win-win": creating shared value requires ethical frameworks

Gaston de los Reyes; Markus Scholz; Craig Smith

doi:10.1177/0008125617695286

Beyond the "win-win": creating shared value requires ethical frameworks

Gaston de los Reyes, Markus Scholz, Craig Smith

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill- equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi- part framework built around CSV and augmented by ethical frameworks.

Original language	English
Pages (from-to)	142-167
Number of pages	25
Journal	California Management Review
Volume	59
Issue number	2
DOIs	https://doi.org/10.1177/0008125617695286
Publication status	Published - 24 Mar 2017

Keywords

Business and society
corporate social responsibility
ethics
stakeholders
creating shared value
strategic management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1177/0008125617695286Licence: None: All rights reserved

Cite this

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Beyond the "win-win": creating shared value requires ethical frameworks

Abstract

Keywords

UN SDGs

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