Beyond the "win-win": creating shared value requires ethical frameworks

Gaston de los Reyes, Markus Scholz, Craig Smith

Research output: Contribution to journalArticlepeer-review


While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill- equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi- part framework built around CSV and augmented by ethical frameworks.
Original languageEnglish
Pages (from-to)142-167
Number of pages25
JournalCalifornia Management Review
Issue number2
Publication statusPublished - 24 Mar 2017


  • Business and society
  • corporate social responsibility
  • ethics
  • stakeholders
  • creating shared value
  • strategic management


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