Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Original language	English
Pages (from-to)	105-127
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	16
Issue number	2
DOIs	https://doi.org/10.1108/JRME-01-2014-0003
Publication status	Published - 14 Oct 2014

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title = "Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective",

author = "Nicole Gross and David Carson and Rosalind Jones",

year = "2014",

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AU - Carson, David

AU - Jones, Rosalind

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DO - 10.1108/JRME-01-2014-0003

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