Beyond mobilisation at McDonald’s: Towards networked organising

Alex J Wood

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Abstract

This article uses McAlevey’s mobilising/organising dichotomy to analyse the recent McDonald’s mobilisation in Britain. It argues that this movement has had some impressive successes but building on these requires greater organising activities. However, conventional union organising techniques are unlikely to be successful in hospitality. Instead, the approach of another low-wage worker movement OUR Walmart demonstrates how social media can be used not only to benefit mobilising activities but to enable organising beyond the workplace.
Original languageEnglish
Pages (from-to)493-502
JournalCapital & Class
Volume44
Issue number4
Early online date4 Mar 2020
DOIs
Publication statusE-pub ahead of print - 4 Mar 2020

Keywords

  • Fight for $15
  • MacDonald’s
  • OUR Walmart
  • mobilisation
  • organising
  • protest
  • social media
  • union renewal

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