‘Becoming mainstream’: the professionalization and corporatization of digital nomadism

Jeremy Aroles, Edward Granter, François-Xavier de Vaujany

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
14 Downloads (Pure)


Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo‐Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.
Original languageEnglish
JournalNew Technology, Work and Employment
Early online date15 Jan 2020
Publication statusE-pub ahead of print - 15 Jan 2020


  • digital nomads
  • Digital Research
  • Digital subjectivity
  • work
  • Deleuze
  • Guattari
  • Attali
  • capitalism
  • nomadism
  • New wave of technological change
  • future of work
  • gig economy
  • platform economy

ASJC Scopus subject areas

  • Social Sciences(all)


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