Abstract
In the past 15 years there has been a growth in the study of branding in relation to the arts/CCIs, along with a surge in arts marketing theory (O’Reilly and Kerrigan, 2010; O’Reilly, Rentschler and Kirchner, 2014), as well as new developments in the cultural industries (Hesmondhalgh, 2012) and culturalist theory (e.g. O’Reilly, 2005, 2006; Arvidsson, 2006; Schroeder, 2009). Authors have considered branding in the visual arts (Schroeder, 2005, 2010; Kerrigan et al., 2011; Hewer, Kerrigan and Brownlie, 2013; Rodner and Thomson, 2013; Preece, 2014a, 2014b, 2015; Rodner and Kerrigan, 2014; Preece and Kerrigan, 2015), film brands (O’Reilly and Kerrigan, 2013), museum brands (Caldwell and Coshall, 2002; Grainge, 2004; Wallace, 2006; Baumgarth, 2009) and music brands (Brown, 2003; Carah, 2010; Christian, 2010).
| Original language | English |
|---|---|
| Title of host publication | The Routledge Companion to Contemporary Brand Management |
| Publisher | Taylor and Francis |
| Pages | 448-457 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781317751588 |
| ISBN (Print) | 9780415747905 |
| DOIs | |
| Publication status | Published - 15 Jul 2016 |
Bibliographical note
Publisher Copyright:© 2016 Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson.
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting