Antecedents of attitude and intention towards counterfeit symbolic and experiential products

Nina Michaelidou, G CHRISTODOULIDES

Research output: Contribution to journalArticle

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)976-991
Number of pages16
JournalJournal of Marketing Management
Volume27
Issue number9/10
DOIs
Publication statusPublished - 1 Jan 2011

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