Analysing textual data in international marketing research

R.R. Sinkovics, E. Penz, P.N. Ghauri

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Qualitative Market Research
DOIs	https://doi.org/10.1108/13522750510575426
Publication status	Published - 2005

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TY - JOUR

T1 - Analysing textual data in international marketing research

AU - Sinkovics, R.R.

AU - Penz, E.

AU - Ghauri, P.N.

PY - 2005

Y1 - 2005

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-19744377184&partnerID=MN8TOARS

U2 - 10.1108/13522750510575426

DO - 10.1108/13522750510575426

M3 - Article

JO - Qualitative Market Research

JF - Qualitative Market Research

ER -