An organisational change framework for digital servitization: Evidence from the Veneto region

Oscar Bustinza, Emanuel Gomes, Ferran Vendrell-Herrero, Shlomo Tarba

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)
215 Downloads (Pure)

Abstract

The adoption of integrated solutions in digital business models seems to enhance product-firms’ competitiveness. Our results confirm the importance of organisational capabilities and strong firm commitment to the development of integrated solutions.

While previous studies have demonstrated the importance of the service business unit’s configuration, this paper identifies critical variables (the firm’s strategic agility and capability) that influence make-or-buy decisions.
Firm agility is composed of speed and accuracy. Agility is a pre-requisite for digital organisational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.
Original languageEnglish
Pages (from-to)111-119
JournalStrategic Change
Volume27
Issue number2
DOIs
Publication statusPublished - 26 Mar 2018

Bibliographical note

This article is an output of the MAKERS project.

Keywords

  • Organisational change
  • regional analysis
  • strategic partnership
  • servitization

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