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An Investigation of the Role of Functional and Emotional Brand Attributes in B2B Purchase Situations.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original languageEnglish
Title of host publicationIMP Asia
Publication statusPublished - 2014
EventIMP Asia - , Indonesia
Duration: 7 Dec 2014 → 10 Dec 2014

Conference

ConferenceIMP Asia
Country/TerritoryIndonesia
Period7/12/14 → 10/12/14

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