An International Marketing Manifesto

Michael Czinkota, IA Ronkainen

Research output: Contribution to journal › Article

33 Citations (Scopus)

Original language	English
Pages (from-to)	13-27
Number of pages	15
Journal	Journal of International Marketing
Volume	11
Issue number	1
DOIs	https://doi.org/10.1509/jimk.11.1.13.20140
Publication status	Published - 1 Mar 2003

Access to Document

@article{0133e27be2ee47e9b94b89a82bca8427,

title = "An International Marketing Manifesto",

author = "Michael Czinkota and IA Ronkainen",

year = "2003",

month = mar,

day = "1",

doi = "10.1509/jimk.11.1.13.20140",

language = "English",

volume = "11",

pages = "13--27",

journal = "Journal of International Marketing",

issn = "1547-7215",

publisher = "American Marketing Association",

number = "1",

}