An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand

Ronan Jouan de Kervenoael, Ratana Chatlada, Alexandre Schwob, Inci Toral

Research output: Contribution to conference (unpublished) › Abstract › peer-review

Original language	English
Publication status	Published - 2016
Event	International Conference on Recent Advances In Retailing And Services Science - Edinburgh, United Kingdom Duration: 11 Jul 2016 → 14 Jul 2016 Conference number: 23

Conference	International Conference on Recent Advances In Retailing And Services Science
Country/Territory	United Kingdom
City	Edinburgh
Period	11/07/16 → 14/07/16

Cite this

@conference{7c9928f5691e4391a076f72b23fda10e,

title = "An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand",

author = "\{Jouan de Kervenoael\}, Ronan and Ratana Chatlada and Alexandre Schwob and Inci Toral",

year = "2016",

language = "English",

note = "International Conference on Recent Advances In Retailing And Services Science ; Conference date: 11-07-2016 Through 14-07-2016",

}

An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand. / Jouan de Kervenoael, Ronan; Chatlada, Ratana; Schwob, Alexandre et al.
2016. Abstract from International Conference on Recent Advances In Retailing And Services Science, Edinburgh, United Kingdom.

Research output: Contribution to conference (unpublished) › Abstract › peer-review

TY - CONF

T1 - An exploration of B2B social media practices in an era of digital transformation

T2 - International Conference on Recent Advances In Retailing And Services Science

AU - Jouan de Kervenoael, Ronan

AU - Chatlada, Ratana

AU - Schwob, Alexandre

AU - Toral, Inci

N1 - Conference code: 23

PY - 2016

Y1 - 2016

M3 - Abstract

Y2 - 11 July 2016 through 14 July 2016

ER -