An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American IPod-Users

T Gruber, A Reppel, Isabelle Szmigin, R Voss

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2006
Event5th Customer Research Academy Workshop - Manchester
Duration: 1 Jan 2006 → …

Conference

Conference5th Customer Research Academy Workshop
CityManchester
Period1/01/06 → …

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