An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American IPod-Users

T Gruber, A Reppel, Isabelle Szmigin, R Voss

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2006
    Event5th Customer Research Academy Workshop - Manchester
    Duration: 1 Jan 2006 → …

    Conference

    Conference5th Customer Research Academy Workshop
    CityManchester
    Period1/01/06 → …

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