An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

Edward M K Shiu; Louise M Hassan; Jennifer Thomson; Deirdre Shaw

An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

Edward M K Shiu, Louise M Hassan, Jennifer Thomson, Deirdre Shaw

Birmingham Business School

Research output: Contribution to journal › Article › peer-review

Abstract

The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.

Original language	English
Pages (from-to)	66-71
Number of pages	6
Journal	European Advances in Consumer Research
Volume	8
Publication status	Published - 2008

Keywords

RR EMGB

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title = "An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire",

abstract = "The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.",

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T1 - An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

AU - Shiu, Edward M K

AU - Hassan, Louise M

AU - Thomson, Jennifer

AU - Shaw, Deirdre

PY - 2008

Y1 - 2008

N2 - The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.

AB - The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.

KW - RR EMGB

M3 - Article

VL - 8

SP - 66

EP - 71

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

ER -

An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

Abstract

Keywords

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