Alternative Explanations of Online Purchasing Behaviour: Comparison of Korean and Taiwanese Young Customers

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
Publication status	Published - 1 Jun 2010

Cite this

@article{0431dafeb67249cbaf22eaf96b5426a7,

title = "Alternative Explanations of Online Purchasing Behaviour: Comparison of Korean and Taiwanese Young Customers",

author = "Hong‐Youl Ha and Muthaly, \{Siva K.\} and Raphael Akamavi",

year = "2010",

month = jun,

day = "1",

language = "English",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

}