Aims, Goals, and Objectives in Social Marketing

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English
Title of host publication	The Palgrave Encyclopedia of Social Marketing
Editors	Chahid Fourali, Jeff French
Publisher	Springer
Pages	1-3
ISBN (Electronic)	9783030144494
ISBN (Print)	9783030144494
DOIs	https://doi.org/10.1007/978-3-030-14449-4_137-1
Publication status	Published - 29 Mar 2022

Access to Document

Springer Nature (Publisher)
Evans, W. D. (Guest editor) & Bardus, M. (Guest editor)
Feb 2020 → 2022
Activity: Publication peer-review and editorial work › Editorial board of a journal
European Social Marketing Association (External organisation)
Bardus, M. (Member)
2012 → …
Activity: Membership › Member of an organisation

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