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Advertising expenditures on media vehicles and sales
Seda OZ,
Doga Istanbulluoglu
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
83
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Keyphrases
Advertising Expenditure
100%
Media Vehicle
100%
Advertising Media
50%
World Wide Web
25%
Moderating Effect
25%
Television Advertising
25%
Firm Size
25%
Accrual Accounting
25%
Industry Sector
25%
Growth Opportunities
25%
Matching Principle
25%
Company Value
25%
Public Listed Companies
25%
Online Advertising
25%
Contemporaneous Relationship
25%
Press Advertising
25%
Outdoor Advertising
25%
Economics, Econometrics and Finance
Advertising Media
100%
Industry
50%
Firm Size
50%
Firm Value
50%
Internet Marketing
50%
Accruals and Deferrals
50%
Social Sciences
Sales
100%
Advertising Media
50%
Television Advertising
25%
Firm Size
25%
Outdoor Advertising
25%
Accruals (Accounting)
25%