Advertising Budgeting Practices in Australia and New Zealand

Douglas West, GI Crouch

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	21-34
Number of pages	14
Journal	Australasian Marketing Journal
Volume	15
Issue number	2
Publication status	Published - 1 Jan 2008

Cite this

@article{48d24c29be1e4ec7ba34e677751ca52f,

title = "Advertising Budgeting Practices in Australia and New Zealand",

author = "Douglas West and GI Crouch",

year = "2008",

month = jan,

day = "1",

language = "English",

volume = "15",

pages = "21--34",

journal = "Australasian Marketing Journal",

publisher = "Elsevier",

number = "2",

}