Abstract
Why do the self-regulating professions, such as medicine and law, ban advertising? What would be the consequences for the price and quality of professional services if the ban on advertising were lifted?
| Original language | English |
|---|---|
| Pages (from-to) | 189-205 |
| Number of pages | 17 |
| Journal | International Journal of Advertising |
| Volume | 3 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 1984 |
ASJC Scopus subject areas
- Communication
- Marketing