Advertising and the Professions the Economic Argument

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

Why do the self-regulating professions, such as medicine and law, ban advertising? What would be the consequences for the price and quality of professional services if the ban on advertising were lifted?

Original languageEnglish
Pages (from-to)189-205
Number of pages17
JournalInternational Journal of Advertising
Volume3
Issue number3
DOIs
Publication statusPublished - 1 Jan 1984

ASJC Scopus subject areas

  • Communication
  • Marketing

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