Advertising and Promotions Budgeting, Taking Risks and the Current State of Practice

Douglas West, J Ford

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2007
    Event2007 AMS World Marketing Congress - Verona, Italy
    Duration: 11 Jul 200714 Jul 2007

    Conference

    Conference2007 AMS World Marketing Congress
    Country/TerritoryItaly
    CityVerona
    Period11/07/0714/07/07

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