Advertising and Promotions Budgeting, Taking Risks and the Current State of Practice

Douglas West, J Ford

Research output: Contribution to conference (unpublished) › Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2007
Event2007 AMS World Marketing Congress - Verona, Italy
Duration: 11 Jul 2007 → 14 Jul 2007

Conference

Conference2007 AMS World Marketing Congress
Country/TerritoryItaly
CityVerona
Period11/07/07 → 14/07/07

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