Advertising & Promotions Budgeting Sophistication in the US

Douglas West, J Ford

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2007
Event	ICORIA (International Conference on Research in Advertising), European Advertising Academy - Lisbon Duration: 1 Jan 2007 → …

Conference	ICORIA (International Conference on Research in Advertising), European Advertising Academy
City	Lisbon
Period	1/01/07 → …

Cite this

@conference{fa47337548884821ab3f1ddcca70fbdf,

title = "Advertising \& Promotions Budgeting Sophistication in the US",

author = "Douglas West and J Ford",

year = "2007",

month = jan,

day = "1",

language = "English",

note = "ICORIA (International Conference on Research in Advertising), European Advertising Academy ; Conference date: 01-01-2007",

}