Advertising & Promotions Budgeting Sophistication in the US

Douglas West, J Ford

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2007
    EventICORIA (International Conference on Research in Advertising), European Advertising Academy - Lisbon
    Duration: 1 Jan 2007 → …

    Conference

    ConferenceICORIA (International Conference on Research in Advertising), European Advertising Academy
    CityLisbon
    Period1/01/07 → …

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