Advertising & Promotions Budgeting Sophistication in the US

Douglas West, J Ford

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2007
EventICORIA (International Conference on Research in Advertising), European Advertising Academy - Lisbon
Duration: 1 Jan 2007 → …

Conference

ConferenceICORIA (International Conference on Research in Advertising), European Advertising Academy
CityLisbon
Period1/01/07 → …

Cite this