Advancing Qualitative Consumer Research Through Pronoun-Poetry

Jane Brown
, Caroline Moraes
, Jillian Farquhar

Marketing

Research output: Contribution to conference (unpublished) › Paper › peer-review

5 Downloads (Pure)

1 Article

1 results

2026
We, herself, and I: Using pronoun-poetry in qualitative research to generate original consumer insights
Brown, J., Moraes, C. & Farquhar, J., 10 Jun 2026, (E-pub ahead of print) In: Marketing Theory. 29 p., 14705931261455942.
Research output: Contribution to journal › Article › peer-review

Open Access
File
19 Downloads (Pure)