Account planning: current agency perspectives on an advertising enigma

Christopher Hackley

Research output: Contribution to journal › Article

35 Citations (Scopus)

Original language	English
Pages (from-to)	235-246
Number of pages	12
Journal	Journal of Advertising Research
Volume	43
Issue number	2
Publication status	Published - 1 Jan 2003

Cite this

@article{1b3e6382dd2b4c48a81f3d54d3f02d8c,

title = "Account planning: current agency perspectives on an advertising enigma",

author = "Christopher Hackley",

year = "2003",

month = jan,

day = "1",

language = "English",

volume = "43",

pages = "235--246",

journal = "Journal of Advertising Research",

publisher = "World Advertising Research Center",

number = "2",

}