| Original language | English |
|---|---|
| Pages (from-to) | 769-789 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 Jan 2013 |
A view to a brand: introducing the film brandscape
Daragh O'reilly, Finola Kerrigan
Research output: Contribution to journal › Article › peer-review
23
Citations
(Scopus)