A view to a brand: introducing the film brandscape

Daragh O'reilly, Finola Kerrigan

    Research output: Contribution to journalArticlepeer-review

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)769-789
    JournalEuropean Journal of Marketing
    Volume47
    Issue number5
    DOIs
    Publication statusPublished - 1 Jan 2013

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