A theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Research output: Contribution to journal › Article

Cite this

@article{62d31559105e479fb3d16aca2645a287,

title = "A theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products",

author = "Eric Shiu and David Walker and \{[No Value]\}, \{[No Value]\}",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "2",

pages = "44--53",

journal = "Innovative Marketing",

publisher = "Business Perspectives",

number = "4",

}