A theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Eric Shiu, David Walker, [No Value] [No Value]

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)44-53
    Number of pages10
    JournalInnovative Marketing
    Volume2
    Issue number4
    Publication statusPublished - 1 Jan 2006

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