A tale of two surveys: Reaching respondents using Web questionnaires

Mark N.K. Saunders

doi:10.4337/9781035332724.00017

A tale of two surveys: Reaching respondents using Web questionnaires

Mark N.K. Saunders^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

In this chapter I outline two realities of gaining physical access when undertaking large, multi-organisation survey research using Web questionnaires. Following a brief consideration of the research context, I offer two tales of reaching respondents using Web questionnaires. The first uses a compiled list of potential respondents from an online database company, and the second uses a volunteer panel accessed through a panel company. I conclude with lessons for keeping your research on track.

Original language	English
Title of host publication	How to Keep Your Research Project on Track
Subtitle of host publication	Insights from When Things Go Wrong
Editors	Keith Townsend, Mark N. Saunders
Publisher	Edward Elgar Publishing Ltd.
Chapter	10
Pages	71-78
Number of pages	8
Edition	2
ISBN (Electronic)	9781035332724
ISBN (Print)	9781035332717
DOIs	https://doi.org/10.4337/9781035332724.00017
Publication status	Published - 10 Oct 2024

Publication series

Name	How To Guides
Publisher	Edward Elgar Publishing Ltd.

Keywords

Survey
Web questionnaire
Compiled list
Volunteer panel
Physical access
Survey distribution

ASJC Scopus subject areas

General Social Sciences
General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4337/9781035332724.00017

1 Book

How to keep your research project on track: Insights from when thinks go wrong
Townsend, K. (Editor) & Saunders, M. (Editor), 10 Oct 2024, 2 ed. Cheletenham: Edward Elgar Publishing Ltd. 250 p. (How To Guides)
Research output: Book/Report › Book

Cite this

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A tale of two surveys: Reaching respondents using Web questionnaires

Abstract

Publication series

Keywords

ASJC Scopus subject areas

Access to Document

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Research output

How to keep your research project on track: Insights from when thinks go wrong

Cite this