A preliminary review of the study on consumer innovativeness and innovation resistance across Middle Eastern countries

N Salari, Eric Shiu, Robert Cressy

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jun 2009
Event	Proceedings of the Annual Conference of the Academy of Marketing - Duration: 1 Jun 2009 → …

Conference	Proceedings of the Annual Conference of the Academy of Marketing
Period	1/06/09 → …

Cite this

@conference{83b73131272a4dcdae23225a492af7a3,

title = "A preliminary review of the study on consumer innovativeness and innovation resistance across Middle Eastern countries",

author = "N Salari and Eric Shiu and Robert Cressy",

year = "2009",

month = jun,

day = "1",

language = "English",

note = "Proceedings of the Annual Conference of the Academy of Marketing ; Conference date: 01-06-2009",

}