A model for strategically building brands

Leslie de Chernatony

Research output: Contribution to journal › Article

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@article{93284a09971645cab5f9cbc37ccf40da,

title = "A model for strategically building brands",

author = "{de Chernatony}, Leslie",

year = "2001",

month = sep,

day = "1",

doi = "10.1057/palgrave.bm.2540050",

language = "English",

volume = "9",

pages = "32--44",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "1",

}