A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Sheena Leek, George Christodoulides

    Research output: Contribution to journalArticle

    102 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)830-837
    Number of pages8
    JournalIndustrial Marketing Management
    Volume40
    Issue number6
    DOIs
    Publication statusPublished - 1 Aug 2011

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