Original language | English |
---|---|
Pages (from-to) | 830-837 |
Number of pages | 8 |
Journal | Industrial Marketing Management |
Volume | 40 |
Issue number | 6 |
DOIs | |
Publication status | Published - 1 Aug 2011 |
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
Sheena Leek, George Christodoulides
Research output: Contribution to journal › Article
102
Citations
(Scopus)