A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Sheena Leek, George Christodoulides

Research output: Contribution to journalArticle

102 Citations (Scopus)
Original languageEnglish
Pages (from-to)830-837
Number of pages8
JournalIndustrial Marketing Management
Volume40
Issue number6
DOIs
Publication statusPublished - 1 Aug 2011

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