A framework of brand value in B2B markets: The contributing role of functional and emotional components

Keyphrases

• Functional Components 100%
• Emotional Factors 100%
• Brand Value 100%
• B2B Markets 100%
• Industrial Market 66%
• Risk Reduction 33%
• Environmental Factors 33%
• Buyers 33%
• Reassurance 33%
• Buyer-supplier Relationships 33%
• Emotional Quality 33%
• Business-to-business Relationships 33%
• Value Types 33%
• B2B Marketing 33%
• Value Creation 33%
• Service Value 33%
• Exploratory Interviews 33%
• Relationship Value 33%
• Quality Technology 33%
• Purchasing Factors 33%
• Industrial Brand Equity 33%
• Service Capability 33%
• Emotional Communication 33%
• Innovation Quality 33%
• Economic Situation 33%
• B2B Context 33%
• After-sales Service 33%
• Brand Quality 33%

Social Sciences

• Literature Reviews 100%
• Business Relationship 100%
• Environmental Factor 100%
• Buyer-Supplier Relationship 100%
• Sales 100%
• Brand Equity 100%

Economics, Econometrics and Finance

• Brand Equity 100%
• Industry 25%
• Business-to-Business Marketing 25%