A framework for generating brand value in B2B markets: The contributing role of functional and emotional components

Sheena Leek, George Christodoulides

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)106-114
    JournalIndustrial Marketing Management
    Volume414
    Issue number1
    Publication statusPublished - 2012

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