Abstract
In this article, we aim to conceptualize a market-based approach to poverty reduction from a corporate social entrepreneurship (CSE) perspective. Specifically, we describe some market-based initiatives at the base of the economic pyramid and relate them to the social entrepreneurship literature. We refer to the entrepreneurial activities of multinational corporations that create social value as CSE. We then conceptualize CSE according to the corporate entrepreneurship and social entrepreneurship domains and shed light on how corporations can implement CSE. Finally, by reviewing relevant literature, we propose some of the factors that can stimulate CSE in organizations and some of the benefits companies can gain by implementing CSE.
| Original language | English |
|---|---|
| Pages (from-to) | 320-334 |
| Journal | Emerging Markets Finance and Trade |
| Volume | 51 |
| Issue number | 2 |
| DOIs | |
| Publication status | E-pub ahead of print - 5 May 2015 |
Keywords
- base of the pyramid
- corporate social entrepreneurship
- corporate social responsibility
- market-based approach to poverty
- poverty
- social entrepreneurship
Access to Document
- 20161017-Corporate social entrepreneurship approach IMR 2014
This is an Accepted Manuscript of an article published by Taylor & Francis in Emerging Markets Finance and Trade on 05/05/2015, available online: http://www.tandfonline.com/10.1080/1540496X.2015.1021606