A corporate social entrepreneurship approach to market-based poverty reduction

Reza Zaefarian, Misagh Tasavori, Pervez N. Ghauri

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
162 Downloads (Pure)

Abstract

In this article, we aim to conceptualize a market-based approach to poverty reduction from a corporate social entrepreneurship (CSE) perspective. Specifically, we describe some market-based initiatives at the base of the economic pyramid and relate them to the social entrepreneurship literature. We refer to the entrepreneurial activities of multinational corporations that create social value as CSE. We then conceptualize CSE according to the corporate entrepreneurship and social entrepreneurship domains and shed light on how corporations can implement CSE. Finally, by reviewing relevant literature, we propose some of the factors that can stimulate CSE in organizations and some of the benefits companies can gain by implementing CSE.
Original languageEnglish
Pages (from-to)320-334
JournalEmerging Markets Finance and Trade
Volume51
Issue number2
DOIs
Publication statusE-pub ahead of print - 5 May 2015

Keywords

  • base of the pyramid
  • corporate social entrepreneurship
  • corporate social responsibility
  • market-based approach to poverty
  • poverty
  • social entrepreneurship

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