"A backward glance of who and what marketing scholars have been researching, 1977-2002"

Douglas West, JB Ford, VP Magnini, MS LaTour, MJ Polonsky

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Number of pages5
Publication statusPublished - 1 Jan 2008
Event2007 AMS Annual Conference - Coral Gables, United States
Duration: 23 May 200726 May 2007


Conference2007 AMS Annual Conference
Country/TerritoryUnited States
CityCoral Gables

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