"A backward glance of who and what marketing scholars have been researching, 1977-2002"

Douglas West, JB Ford, VP Magnini, MS LaTour, MJ Polonsky

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Pages334-338
    Number of pages5
    Publication statusPublished - 1 Jan 2008
    Event2007 AMS Annual Conference - Coral Gables, United States
    Duration: 23 May 200726 May 2007

    Conference

    Conference2007 AMS Annual Conference
    Country/TerritoryUnited States
    CityCoral Gables
    Period23/05/0726/05/07

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