"A backward glance of who and what marketing scholars have been researching, 1977-2002"

Douglas West, JB Ford, VP Magnini, MS LaTour, MJ Polonsky

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Pages	334-338
Number of pages	5
Publication status	Published - 1 Jan 2008
Event	2007 AMS Annual Conference - Coral Gables, United States Duration: 23 May 2007 → 26 May 2007

Cite this

@conference{771a4624d3334eb690e0d83d1a354b90,

title = "{"}A backward glance of who and what marketing scholars have been researching, 1977-2002{"}",

author = "Douglas West and JB Ford and VP Magnini and MS LaTour and MJ Polonsky",

year = "2008",

month = jan,

day = "1",

language = "English",

pages = "334--338",

note = "2007 AMS Annual Conference ; Conference date: 23-05-2007 Through 26-05-2007",

}