Project Details
| Short title | The role of ABC Systems in the Effectiveness of CRM Practices: A UK Study |
|---|---|
| Status | Finished |
| Effective start/end date | 1/10/08 → 30/09/09 |
Funding
- CHARTERED INSTITUTE OF MANAGEMENT ACCOUNTACY
The role of ABC Systems in the Effectiveness of CRM Practices: A UK Study
- Tsamenyi, Mathew (Principal Investigator)