Research output per year
Research output per year
Search results
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2021
Got a spark with brook? Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres
Ford, S., Littlemore, J. & Houghton, D., 3 Oct 2021, Metaphor and Symbol, 36, 4, p. 207-228 22 p.Research output: Contribution to specialist publication › Article
Open AccessFile270 Downloads (Pure) -
2018
The role of figurative complexity in the comprehension and appreciation of advertisements
Perez Sobrino, P., Littlemore, J. & Houghton, D., 26 Oct 2018, In: Applied Linguistics.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)450 Downloads (Pure) -
What makes a good metaphor? A cross-cultural study of computer-generated metaphor appreciation
Littlemore, J., Perez-Sobrino, P., Houghton, D., Shi, J. & Winter, B., 25 Apr 2018, In: Metaphor and Symbol. 33, 2, p. 101-122 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)452 Downloads (Pure) -
2017
Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising
Littlemore, J. & Perez-Sobrino, P., 30 Apr 2017, In: Textus: English studies in Italy. 2017, 1, p. 197-222 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile256 Downloads (Pure)