Branded Comsumption and Social Identification.

Szmigin, Isabelle (Principal Investigator)

Marketing

1 Article

1 results

2015
Transgressive drinking practices and the subversion of proscriptive alcohol policy messages
Hackley, C., Bengry-Howell, A., Griffin, C., Szmigin, I., Mistral, W. & Hackley, R., 1 Oct 2015, In: Journal of Business Research. 68, 10, p. 2125-2131 7 p.
Research output: Contribution to journal › Article › peer-review

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15 Citations (Scopus)

241 Downloads (Pure)