Impact: Health and Wellbeing - Benefits to health including improving quality of life, disease prevention, changes in guidelines and practices, reducing health inequality, Cultural - Influencing behaviours, values, practices, and rights of people, organisations, and communities, Policy and the Law - Influencing the creation or prevention of policies, systems, or reforms and how policymakers act , Practices, Standards & Ethics - Influencing people or groups involved in the developing or delivery of professional standards, guidelines and training, Understanding and Learning - Influencing people or groups awareness, perceptions and engagement of a particular area