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Dive into the research topics where Zizhou Peng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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The Effect of Animal Types in Brand Logos on Consumers’ Brand Luxury
Yu, Y., Jia, M., Peng, Z. & Ding, I., Jun 2024.Research output: Contribution to conference (unpublished) › Paper › peer-review
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The interplay of image and text semantic relevancy on video consumption
Rong, D. & Peng, Z., 28 May 2024, Proceedings of the European Marketing Academy: EMAC 2024 Annual. European Marketing Academy, A2024-119731Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access -
Who Benefits More? The Role of AI-Human Interaction in Creativity Augmentation
Peng, Z. & Yuan, Y., 28 May 2024, Proceedings of the European Marketing Academy: EMAC 2024 Annual. European Marketing Academy, A2024-119397Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access -
Video cures mind: Estimating how the disaster shifts video consumption
Peng, Z., Jia, M., Ahmadi, I. & Rudd, J., 31 Oct 2022, In: Advances in Consumer Research. 50, p. 304-305Research output: Contribution to journal › Abstract › peer-review
Activities
- 1 Other
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The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism
Yu, Y. (Principal Investigator (PI)), Jia, M. (Co-Investigator (Co-I)), Peng, Z. (Co-Investigator (Co-I)), Li, O. (Co-Investigator (Co-I)), Yan, Z. (Co-Investigator (Co-I)) & Xie, Z. (Co-Investigator (Co-I))
1 Jan 2025 → 31 Dec 2027Activity: Other