Yuanzhu Zhan


  • Associate Professor in Operations and Supply Chain Management, Management

Accepting PhD Students

PhD projects

Yuanzhu welcomes applicants who have an excellent academic background and a strong ambition to work in the academic (in technology-driven innovation, business analytics and sustainable supply chain areas) for his/her future career to apply for PhD under his supervision.


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Personal profile

Research interests

Yuanzhu Zhan is an Associate Professor in Operations and Supply Chain Management at the University of Birmingham. Before joining Birmingham Business School, he worked as a Lecturer at the University of Liverpool Management School from 2017-2021. Yuanzhu holds an MSc in Risk Management and a PhD in Business Management from the University of Nottingham. His research focused on investigating the impact of different emerging technologies (e.g., big data analytics, social media and artificial intelligence) on organisations’ operations, innovation management and sustainable supply chain management.

Yuanzhu is the PGR Lead of the Management Department and worked as the Programme Director of the BSc Business Management programme (PT) in Singapore (2021/22). He is currently co-editing two special issues focusing on sustainability and technology-driven innovation, respectively. The first is on 'Extreme Weather and Production Economics' for International Journal of Production Economics (ABS 3; submission deadline: 30 September 2022), and the other is on 'Platform Economy and Market Competition' for Journal of Business Research (ABS 3; submission deadline: 30 November 2022).


Yuanzhu’s research interests are in the areas of operations management, big data and analytics, innovation management and sustainable supply chain management. His research has been published in various refereed journals such as International Journal of Operations and Production ManagementEuropean Journal of Operational ResearchJournal of Service ResearchInternational Journal of Production ResearchInternational Journal of Production EconomicsR&D Management, and Transportation Research Part E: Logistics and Transportation Review, among others.

Yuanzhu has applied for income as both Principal Investigator and Co-Investigator, and has enjoyed success in both positions from various research organisations (e.g., British Academy/Leverhulme Trust, Marketing Science Institute and National Natural Science Foundation of China). For instance, his recent research funded by the British Academy and Leverhulme investigates the COVID-19 social media infodemic in the retail pharmacy industry.

Yuanzhu serves as an Editorial Board Member of International Journal of Production Economics, International Journal of Operations & Production Management and Industrial Management & Data Systems. Meanwhile, he is a permanent founding member of the International Society of Innovation Methods (I-SIM). He has organised and co-chaired “The 10th International Conference on Systematic Innovation (ICSI) & the 9th Global Competition on Systematic Innovation (GCSI)” that was hosted by the University of Liverpool Management School from July 8-11, 2019.


PhD in Business and Management

MSc in Risk Management

BSc in Business and Finance

Fellow of the Higher Education Academy (FHEA)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


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