Dr Farida's research lies in the field of empirical corporate finance, with a particular focus on mergers and acquisitions (M&As), initial public offerings (IPOs), innovation, and product market competition. She is interested in understanding how firms make strategic decisions regarding growth, investment, and financing, and how these decisions affect innovation outcomes, firm performance, and stakeholder value. Her work combines large-scale datasets with rigorous econometric methods to address important questions in corporate finance and financial economics.

Dr Farida's research has been published in top finance journals and has received international recognition, including the Best Corporate Finance Paper Award at the European Financial Management Association Conference. In addition to her work on M&A and innovation, she is actively engaged in research on sustainable finance and ESG-related issues, examining topics such as the impact of corporate environmental and social practices on financing costs, corporate disclosure, and environmental performance. Her research has been presented at leading international conferences across Europe, North America, the Middle East, and Australasia.