Rohit Varman

Research output

Research output per year 2003 2018 2024

• 31 Article
• 11 Chapter
• 5 Editorial
• 3 Book
• 3 More
  • 1 Foreword/postscript
  • 1 Comment/debate
  • 1 Review article

Research output per year

Research output per year

Search results

• 2024

  Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

  Varman, R., Belk, R. W. & Sreekumar, H., 1 Aug 2024, In: Journal of Consumer Research. 51, 2, p. 362–382 ucad063.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Respectability 100%
  • respect 80%
  • middle class 44%
  • Middle Class 44%
  • Modernity 35%
  35 Downloads (Pure)
• 2023

  Academic integrity, quality scholarship, and critical perspectives cannot be suppressed

  Chatzidakis, A., Kerrigan, F. & Varman, R., 10 Sept 2023, In: Marketing Theory. 23, 4, p. 557-560 4 p.

  Research output: Contribution to journal › Editorial

• Poverty, Modern Slavery, and Caste-Based Biopolitics

  Varman, R., 30 Nov 2023, Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications. Taylor and Francis, p. 71-88 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Biopolitics 100%
  • Caste 69%
  • slavery 62%
  • caste 58%
  • Slavery 46%

• Theorizing necroptics: Invisibilization of violence and death-worlds

  Varman, R. & Srinivas, N., 7 Aug 2023, (E-pub ahead of print) In: Organization.

  Research output: Contribution to journal › Article › peer-review

  • Violence 100%
  • Theorizing 72%
  • Influenza 23%
  • Profitability 20%
  • Mortality 16%

• Workplace Humiliation and the Organization of Domestic Work

  Varman, R., Al-Amoudi, I. & Skålén, P., 6 Feb 2023, (E-pub ahead of print) In: Organization Studies.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Domestic Work 100%
  • Work Place 65%
  • Organization Studies 28%
  • Workers 27%
  • Employers 26%
• 2022

  Capitalist Deathworlds and Alternative Worldmaking

  Varman, R. & Vijay, D., Nov 2022, Organizing Resistance and Imagining Alternatives in India. Varman, R. & Vijay, D. (eds.). Cambridge University Press, p. 1-40 40 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Decolonizing marketing

  Eckhardt, G. M., Belk, R. W., Bradford, T., Dobscha, S., Ger, G. & Varman, R., 2022, In: Consumption Markets and Culture. 25, 2, p. 176–186 11 p.

  Research output: Contribution to journal › Article

  Open Access

  File

  • Marketing 100%
  • marketing 74%
  • Decolonization 74%
  • Business Schools 66%
  • decolonization 53%
  92 Downloads (Pure)

• Introduction to special issue: Hierarchies of knowledge in marketing theory

  Kravets, O. & Varman, R., Jun 2022, In: Marketing Theory. 22, 2, p. 127–133 7 p.

  Research output: Contribution to journal › Editorial

• Money, sacrificial work, and poor consumers

  Varman, R., Sreekumar, H. & Belk, R. W., Dec 2022, In: Journal of Consumer Research. 49, 4, p. 657–677 21 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • money 100%
  • Kerala 66%
  • Sacred Objects 34%
  • consumer research 34%
  • Ethnography 32%
  55 Downloads (Pure)

• Organizing Resistance and Imagining Alternatives in India

  Varman, R. (ed.) & Vijay, D. (ed.), Nov 2022, Cambridge University Press. 280 p.

  Research output: Book/Report › Book

  • India 100%
  • conversation 72%
  • corporate social responsibility 56%
  • neoliberalism 45%
  • Social Relations 43%

• The conflicting conventions of care: transformative service as justice and agape

  Varman, R., Vijay, D. & Skålén, P., Feb 2022, In: Journal of Service Research. 25, 1, p. 86-107 22 p.

  Research output: Contribution to journal › Article › peer-review

  • justice 100%
  • regime 99%
  • domestic market 35%
  • caregiving 28%
  • reconciliation 27%
• 2021

  The regeneration of consumer movement solidarity

  Chatzidakis, A., Maclaren, P. & Varman, R., Aug 2021, In: Journal of Consumer Research. 48, 2, p. 289–308 20 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Regeneration 100%
  • Solidarity 95%
  • solidarity 74%
  • consumer research 46%
  • threat 43%
  70 Downloads (Pure)

• The Thanatopolitics of Neoliberalism and Consumer Precarity

  Varman, R. & Vijay, D., 28 Dec 2021, Consumer Culture Theory in Asia: History and Contemporary Issues. Minowa, Y. & Belk, R. (eds.). 1st ed. New York: Routledge, 23 p. (Routledge Frontiers in the Development of International Business, Management and Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • structural violence 100%
  • neoliberalism 74%
  • precariat 60%
  • precariousness 49%
  • weapon 36%
• 2020

  Normative violence in domestic service: a study of exploitation, status, and grievability

  Varman, R., Skålén, P., Belk, R. W. & Chaudhuri, H. R., 28 Jan 2020, (E-pub ahead of print) In: Journal of Business Ethics. 21 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Domestic Service 100%
  • Domestic service 98%
  • exploitation 60%
  • Exploitation 60%
  • business ethics 58%
  2 Citations (Scopus)

  250 Downloads (Pure)
• 2019

  The Development of Political Consumerism in India

  Sreekumar, H. & Varman, R., 2019, The Oxford Handbook of Political Consumerism. Oxford University Press

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Vagabonds at the margins: acculturation, subalterns, and competing worth

  Sreekumar, H. & Varman, R., 1 Mar 2019, In: Journal of Macromarketing. 39, 1, p. 37-52 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Acculturation 100%
  • Domination 78%
  • Migrants 78%
  • Margin 75%
  • Justification 66%
  5 Citations (Scopus)
• 2018

  Alternative Organisations in India: Undoing Boundaries

  Vijay, D. (ed.) & Varman, R. (ed.), Feb 2018, Cambridge University Press. 264 p.

  Research output: Book/Report › Book

  • India 100%
  • Alternatives 75%
  • Management Theory 63%
  • Homeless 46%
  • Supreme Court 44%

• Dispossessing vulnerable consumers: derealization, desubjectification, and violence

  Varman, R. & Vijay, D., 1 Sept 2018, In: Marketing Theory. 18, 3, p. 307-326 20 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Vulnerable Consumers 100%
  • Dispossession 53%
  • Shopping Mall 39%
  • Slums 39%
  • Governance 23%
  9 Citations (Scopus)

  263 Downloads (Pure)

• Editorial

  Varman, R. & Dholakia, N., 20 Aug 2018, In: Journal of Historical Research in Marketing. 10, 3, p. 194-196 3 p.

  Research output: Contribution to journal › Editorial › peer-review

• Ideology and critical marketing studies

  Eckhardt, G. M., Varman, R. & Dholakia, N., 2018, The Routledge Companion to Critical Marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Introducing and advancing critical marketing studies

  Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R., 2018, The Routledge companion to critical marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Introduction: Undoing boundaries

  Vijay, D. & Varman, R., 1 Feb 2018, Alternative Organisations in India: Undoing Boundaries. Cambridge University Press, p. 1-25 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

• Postcolonialism, subalternity, and critical marketing

  Varman, R., 2018, The Routledge Companion to critical marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Shaheed hospital: Alternative organisation, ideology and social movement

  Khare, A. & Varman, R., 2018, Alternative Organizations in India: Undoing Boundaries. Cambridge University Press

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Spatializing purity and pollution: Stigma and consumption of beef in India

  Manoharan, B. & Varman, R., 5 Feb 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Emerald Publishing Limited, p. 93-110 18 p. (Research in Consumer Behavior; vol. 19).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Beef 100%
  • Stigma 94%
  • Pollution 76%
  • Caste 55%
  • India 53%

• THE DEVELOPMENT OF POLITICAL CONSUMERISM IN INDIA: A Historical Perspective

  Sreekumar, H. & Varman, R., 1 Jan 2018, The Oxford Handbook of Political Consumerism. SIPRI/Oxford University Press, p. 27-45 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • India 100%
  • political interest 53%
  • nationalism 44%
  • Ideologies 42%
  • food 33%

• The precarity of respectable consumption: normalising sexual violence against women

  Varman, R., Goswami, P. & Vijay, D., 24 Jul 2018, In: Journal of Marketing Management. 34, 11-12, p. 932-964 33 p.

  Research output: Contribution to journal › Article › peer-review

  • Violence against Women 100%
  • Marketing Theory 40%
  • Normalization 39%
  • Discourse 28%
  • India 11%
  3 Citations (Scopus)

• The Routledge Companion to Critical Marketing

  Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R., 2018, Routledge.

  Research output: Book/Report › Book

• Violence, markets and marketing

  Varman, R., 24 Jul 2018, In: Journal of Marketing Management. 34, 11-12, p. 903-912 10 p.

  Research output: Contribution to journal › Editorial › peer-review
  5 Citations (Scopus)
• 2017

  Curry

  Varman, R., 4 Jul 2017, In: Consumption Markets and Culture. 20, 4, p. 350-356 7 p.

  Research output: Contribution to journal › Article › peer-review

  • commercialization 100%
  • Colonialism 90%
  • Icon 89%
  • Commercialization 72%
  • Racism 67%
  6 Citations (Scopus)

• Questioning worth: selling out in the music industry

  Bridson, K., Evans, J., Varman, R., Volkov, M. & McDonald, S., 12 Sept 2017, In: European Journal of Marketing. 51, 9-10, p. 1650-1668 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Music Industry 100%
  • Artist 64%
  • Authenticity 58%
  • World Market 25%
  • Musicians 19%
  7 Citations (Scopus)

• Subalterns, empowerment and the failed imagination of markets

  Khare, A. & Varman, R., 22 Nov 2017, In: Journal of Marketing Management. 33, 17-18, p. 1593-1602 10 p.

  Research output: Contribution to journal › Comment/debate › peer-review

  • Empowerment 100%
  • Subsistence Market 88%
  • Subsistence Marketplaces 87%
  • Poverty 79%
  • Base of the Pyramid 71%
  3 Citations (Scopus)
• 2016

  Accumulation through derealization: how corporate violence remains unchecked

  Varman, R. & Al-Amoudi, I., 1 Oct 2016, In: Human Relations. 69, 10, p. 1909-1935 27 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Violence 100%
  • Vulnerability 44%
  • violence 43%
  • vulnerability 36%
  • Coca-Cola 34%
  26 Citations (Scopus)

  214 Downloads (Pure)

• History of marketing in India

  Sreekumar, H. & Varman, R., 1 Jan 2016, The Routledge Companion to Marketing History. Taylor & Francis, p. 389-405 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Kafkaesque institutions at the base of the pyramid

  Khare, A. & Varman, R., 21 Nov 2016, In: Journal of Marketing Management. 32, 17-18, p. 1619-1646 28 p.

  Research output: Contribution to journal › Article › peer-review

  • Base of the Pyramid 100%
  • Role of the State 84%
  • Subsistence Market 62%
  • Entrepreneurialism 53%
  • Alienation 47%
  14 Citations (Scopus)
• 2015

  Locating the past in its silence: history and marketing theory in India

  Varman, R. & Sreekumar, H., 18 May 2015, In: Journal of Historical Research in Marketing. 7, 2, p. 272-279 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Marketing Theory 100%
  • India 54%
  • Marketing 40%
  • Policymaker 23%
  • Business History 18%
  12 Citations (Scopus)

• Status, Caste, and Market in a Changing Indian Village

  Varman, R., Vikas, R. M. & Belk, R. W., Oct 2015, In: Journal of Consumer Research. 42, 3, p. 472-4989 27 p.

  Research output: Contribution to journal › Article › peer-review
• 2014

  Marketing thought in India: Challenges of hegemony and inclusivity

  Varman, R., 1 Apr 2014, In: Vikalpa. 39, 2, p. 1-6 6 p.

  Research output: Contribution to journal › Article › peer-review
  2 Citations (Scopus)
• 2013

  Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology

  Eckhardt, G. M., Dholakia, N. & Varman, R., Mar 2013, In: Journal of Macromarketing. 33, 1, p. 7-12 6 p.

  Research output: Contribution to journal › Review article › peer-review

  • Ideology 100%
  • Marketing 88%
  • Globalization 78%
  • Macromarketing 45%

• Underdeveloped Other in country-of-origin theory and practices

  Varman, R. & Costa, J. A., 1 Sept 2013, In: Consumption Markets and Culture. 16, 3, p. 240-265 26 p.

  Research output: Contribution to journal › Article › peer-review

  • country of origin 100%
  • Country of Origin 97%
  • Evaluation Studies 85%
  • Economics 73%
  • Data Analysis 71%
  17 Citations (Scopus)

• Understanding poverty and promoting poverty alleviation through transformative consumer research

  Blocker, C. P., Ruth, J. A., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J. A., Saatcioglu, B., Talukdar, D., Trujillo, C. & Varman, R., Aug 2013, In: Journal of Business Research. 66, 8, p. 1195-1202 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Consumer Research 100%
  • Poverty Alleviation 96%
  • Poverty 67%
  • Consumption Experience 37%
  • Consumer Culture 36%
• 2012

  Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality

  Varman, R., Skålén, P. & Belk, R. W., 1 Jan 2012, In: Journal of Public Policy and Marketing. 31, 1, p. 19-35 17 p.

  Research output: Contribution to journal › Article › peer-review

  • Bottom of the Pyramid 100%
  • Profitability 94%
  • Governmentality 93%
  • Poverty Alleviation 82%
  • Policy Failure 35%
  78 Citations (Scopus)

• Consuming postcolonial shopping malls

  Varman, R. & Belk, R. W., 1 Feb 2012, In: Journal of Marketing Management. 28, 1-2, p. 62-84 23 p.

  Research output: Contribution to journal › Article › peer-review

  • Shopping Mall 100%
  • Third World 86%
  • Young Consumers 65%
  • Retail 61%
  • Hybridity 40%
  45 Citations (Scopus)
• 2011

  Market subjectivity and neoliberal governmentality in higher education

  Varman, R., Saha, B. & Skålén, P., 1 Jan 2011, In: Journal of Marketing Management. 27, 11-12, p. 1163-1185 23 p.

  Research output: Contribution to journal › Article › peer-review

  • Business Schools 100%
  • Governmentality 86%
  • Instrumental Rationality 54%
  • Subjectivity 53%
  • Marketization 50%
  31 Citations (Scopus)

• Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

  Eckhardt, G. M., Dholakia, N. & Varman, R., 1 Sept 2011, In: Journal of Macromarketing. 31, 3, 1 p.

  Research output: Contribution to journal › Editorial › peer-review
  1 Citation (Scopus)
• 2009

  Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars

  Varman, R. & Costa, J. A., 1 Dec 2009, In: Journal of Retailing. 85, 4, p. 453-467 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Bazaar 100%
  • Competitive Behavior 83%
  • Institutional Perspective 82%
  • Developing Market 80%
  • Cooperative Behavior 78%
  33 Citations (Scopus)

• Disciplining the discipline: Understanding postcolonial epistemic ideology in marketing

  Varman, R. & Saha, B., 1 Jan 2009, In: Journal of Marketing Management. 25, 7-8, p. 811-824 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Ideology 100%
  • Marketing 88%
  • Business Schools 69%
  • Pedagogy 46%
  • Subjectivity 37%
  41 Citations (Scopus)

• Nationalism and ideology in an anticonsumption movement

  Varman, R. & Belk, R. W., 1 Dec 2009, In: Journal of Consumer Research. 36, 4, p. 686-700 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Ideology 100%
  • nationalism 88%
  • Nationalism 76%
  • ideology 74%
  • India 44%
  123 Citations (Scopus)
• 2008

  Embedded markets, communities, and the invisible hand of social norms

  Varman, R. & Costa, J. A., Jun 2008, In: Journal of Macromarketing. 28, 2, p. 141-156 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Social Norms 100%
  • Axiomatics 25%
  • Ethnography 22%
  • Conceptualization 19%
  • Consumer Behaviour 19%

• Weaving a web: Subaltern consumers, rising consumer culture, and television

  Varman, R. & Belk, R. W., 1 Jan 2008, In: Marketing Theory. 8, 3, p. 227-252 26 p.

  Research output: Contribution to journal › Article › peer-review

  • Emulation 100%
  • Consumer Culture 89%
  • Dialectics 62%
  • Domestication 57%
  • Local Influence 53%
  41 Citations (Scopus)