Marvyn Boatswain

University of Birmingham Dubai, Dubai International Academic City
PO Box 341799 Dubai, UAE
United Arab Emirates

Accepting PhD Students

PhD projects

Positioning strategies, Impact of context and decoy effects on consumer perceptions and behaviour, Regulatory Focus, Regulatory Mode

Research activity per year

2024
Positioning Strategies in B2B Marketing: The Regulatory Focus Orientation
Kalafatis, S., Blankson, C., Boatswain, M. & Tsogas, M., 6 Oct 2024, In: Journal of Business-to-Business Marketing. 37 p.
Research output: Contribution to journal › Article › peer-review
2020
Preference for action: Regulatory mode in B2B positioning decision-making
Kalafatis, S., Blankson, C., Togas , M. & Boatswain, M., Apr 2020, In: Journal of Business and Industrial Marketing. 35, 12, p. 2111-2125 14 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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Research output