Joanna Pokorska-Zare



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Collaborations and top research areas from the last five years

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  • Consumer relationship fading

    Evanschitzky, H., Ramaseshan, B., Brady, M. K., Rabbanee, F. K., Brock, C. & Pokorska-Zare, J., 1 Mar 2020, (E-pub ahead of print) In: Psychology & Marketing. 37, 6, p. 815-836

    Research output: Contribution to journalArticlepeer-review

    Open Access
    2 Citations (Scopus)
    100 Downloads (Pure)