Jessica holds an Assistant Professor post in the Department of Strategy and International Business at Birmingham Business School. She is aspired to enhance students’ learning experience with innovative teaching in a cross-cultural, digitally integrated global environment. Jessica has extensive teaching experience in Strategy, International Business, Entrepreneurship subjects within the home market as well as in transnational education. She often practises online interactive tools in blended learning, online teaching and face-to-face delivery with small or large sized audiences. Jessica also holds the role of School's Distance Learning (DL) Lead who oversees DL programmes at the School level by liaising between Programme Directors, College Management team, UoB Online, professional services and external partners.

Before joining University of Birmingham, Jessica was an Assistant Professor in Strategy at Coventry University. As Course Director, she led BA International Business Top Up Course - the largest UG course and its Curriculum Transformation. Many academic roles she had been entrusted with include Academic Conduct Officer, School Alumni Lead, Dissertation Supervisor, Conference Coordinator and Transnational Partnership Assessment Moderator. She often led a large team of academics and built cross-departmental collaborations. Jessica focuses on course quality assurance, impact on academic/personal skills development as well as graduate employability.

Jessica received her PhD in International Studies and Social Sciences at Coventry University, investigating Chinese entrepreneurs’ guanxi in the UK. Her research interests include guanxi, social networking, social embeddedness, entrepreneurial contextualisation and ethnic minority entrepreneurs. She accepts PhD student in related fields. She regularly attends internationally recognised conferences and provides peer reviews for The International Journal of Management Education (TIJME), the International Journal of Technological Learning, Innovation and Development (IJTLID), and Journal of Marketing for Higher Education (JMHE) since 2020. She was awarded Best Reviewer in BAM 2022. Jessica also publishes book chapters, digital artefacts, online case studies on teaching pedagogies of engaging Chinese students in the UK.

Prior to academia, Jessica’s industry background lies in Advertising and Marketing, and International Trade. She worked as an Internet Marketing Manager in a couple of British SMEs, specialising in Search Engine Optimisation and Pay-per-Click advertising in an effort to help British SMEs enter the Chinese market via the internet, and vice versa. She closely worked with UKTI and CBBC on international projects. Other globally renowned companies she worked for include Saatchi & Saatchi, the English Premier League, Young & Rubicam.