Accepting PhD Students

PhD projects

Dr Kerrigan’s research interests include:

Branding
Celebrity branding
Social media and brands
Branding in the arts
Arts marketing and consumption
Marketing and consumption in the digital age

20102020

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Conference contribution

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  • Conference contribution

    Consumer ethical judgement of threat appeals

    Moraes, C., Kerrigan, F. & McCann, R., 15 Jan 2018, (Accepted/In press) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution