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Caroline Moraes
Prof
- Professor in Marketing and Consumer Research, Marketing
- Centre on Household Assets and Savings Management (CHASM)
Room 145, University House, 116 Edgbaston Park Road
B15 2TY Birmingham
United Kingdom
Accepting PhD Students
PhD projects
Current research topics of interest include:
• Community consumption
• Consumer boycotts and buycotts
• Consumer vulnerability
• Craft consumption and marketing
• Ethical, sustainable and responsible consumption
• Food insecurity
• Prosumption
• Responsible marketing
• Social marketing
• Creative approaches to qualitative consumer research
Research activity per year